Full Name
James Marcella
Job Title
Director, Industry Associations, Americas
Company
Axis Communications
Speaker Bio
With over 25 years of experience at Axis Communications, I oversee industry relations for North American operations, including ASIS International and the Security Industry Association (SIA). I am a Community Vice President for three ASIS communities: Crisis Management and Business Continuity, Emerging Technology, and Critical Infrastructure. I also serve as the Chair of the Video and Vision Subcommittee at SIA, which focuses on standards activities for video surveillance. I was recently appointed Chair of The Monitoring Association’s Government Relations Committee. As a member of the International Association for Privacy Professionals (IAPP), I am pursuing their AI Governance certification.

I joined Axis in 1997 as a business development manager for the North American Application Developer Partner program. In this role, I was responsible for finding best-of-breed software developers to create applications for Axis’ network video products. I also oversaw business development growth in the K-12 and higher education market segments. Additionally, I managed the educational services department until 2013 and helped develop the Axis Academy educational program, which still exists today.
James Marcella