Full Name
Anastasiya Bolton
Job Title
Crisis Communications Expert & Media Coach
Speaker Bio
“The world needs more Anastasiya,” a friend recently said.

Let’s find out if it can handle more of my brand of honesty, curiosity, humor, sarcasm and energy.

I’ve been getting in trouble for all of them since I was little. I was always talking to someone I wasn’t supposed to bother with the (likely forbidden) question that vexed me.

In college, I figured out I could get paid for it, not very much, but not the point.

I became a journalist. An award-winning one. Emmys and all. I didn’t win them alone. Journalism is a team sport and I’ve had the best partners!

I spent more than 20 years reporting for TV stations, on-line publications and newspapers. I’ve told stories from Siberia, Moscow Russia, Amarillo, TX, Birmingham, AL, Denver, CO, Houston and along the Texas-Mexico border.

I’ve covered the Olympics in Sochi, Russia. I’ve reported on hurricanes, including Katrina. I’ve covered high profile disappearance cases, like Natalee Holloway. I’ve shared the voices of communities impacted by mass shootings, including the Aurora, CO movie theater, the Sutherland Springs, TX church tragedy and the Santa Fe, TX school shooting. Most recently, I covered the crisis at the Texas-Mexico border.

Late 2022, I paused my TV reporting career and started ViKSTORY Media LLC. It’s a media consulting company named after my grandfather Viktor, a life-long journalist in the former Soviet Union, where I was born.

Twenty years of watching successful P.R. and PIO messaging, along with seeing many missed opportunities, brought me to the part of my career where I get to help people navigate the media before, during and after an incident. They’re all “critical” in the moment they’re happening.

Let’s talk about what journalists want, when they want it and why. I help people find that expert communicator within. We all have a story, passions and a message. Sometimes we struggle to share those.

I am also an expert in helping organizations turn their missions and messages into clear, actionable, impactful communications. A critical incident doesn’t have to become a crisis.

Much of this is about planning, training and relationships.

Let’s talk about all that and more!
Anastasiya Bolton